Most remote media jobs are negotiated badly, and the mistake is nearly always the same: candidates haggle over days in the office and say nothing about what those days are for. Flexibility written into a contract protects your diary. It does nothing for your career, and in media, where promotion still runs on who the editor or the client remembers, the career is what's at risk.
So the argument is this. If you're negotiating a remote-first deal in 2026, spend your leverage on visibility and progression terms, and treat the working pattern as the easy part.
Why the attendance clause is the wrong fight
Spend an hour with any head of comms or editorial director and you'll hear the same quiet admission: the person in the room gets the stretch brief. Nobody writes that down. It's not policy. But it's how pitches get staffed, how the interesting launch lands on one desk rather than another, and how a name ends up in the promotion conversation.
I watched it play out in agency life for years, and the pattern held across consumer PR, broadcast-adjacent work and in-house teams. The people who worked from home three days a week were rarely penalised on paper. They were penalised in the gaps, in the corridor decisions they never saw.
So a contract that says "remote-first" and stops there hands you a pleasant lifestyle and a slow stall.
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What to put in writing instead
Start with how your work is assessed. Ask what the review criteria are, and ask for them as outcomes (coverage secured, audience reached, stories filed, accounts retained) rather than "presence" or "engagement", which are the words that let a manager mark down someone they simply don't see.
Then ask for the progression route in writing. Not a promise of promotion, which no sensible employer will give you, but the named stages, the typical timeframe between them, and who makes the call. If a firm can't tell you who decides your next step, you've learned something.
Pay is the third piece. Check whether the salary band is tied to a London office or set nationally, because some employers adjust remote offers downward by location. Ask outright. Gov.uk's guidance on flexible working covers your statutory right to request flexibility, but it says nothing about parity of pay or opportunity, and that's the gap you're closing yourself.
And the one almost everyone skips: access. Who gets invited to the client pitch, the editorial planning meeting, the leadership offsite? A line committing you to the same invitations as office-based colleagues costs the employer nothing and is worth more than an extra week of annual leave.
The strongest objection
Here's the fair counter. Employers will say that proximity does build trust, that junior people learn faster beside seniors, and that a rigid written commitment to "equal access" is unenforceable anyway. Some of that is true. Early-career people in particular do pick things up by overhearing a good editor take a bad call.
I'll concede it. Juniors benefit from more time together than seniors do.
But it's an argument for negotiating attendance around learning, not for leaving progression unwritten. If a firm believes in-person time builds careers, it should be willing to say which sessions matter and commit to inviting you to them. The employers who resist writing anything down are usually the ones for whom the proximity advantage is doing quiet, unacknowledged work.
Where this is heading
Demand for flexibility hasn't gone away, and many media employers now advertise remote and hybrid roles as standard, which means the headline offer is no longer the differentiator. The contract detail is. Candidates who learn to ask about review criteria, progression stages and meeting access now will be far better placed than those still celebrating a four-day home week.
You can see how this plays out in practice by browsing remote and hybrid media roles on The Opportunity Hub and reading what employers actually commit to in the advert. It's often thinner than you'd expect. Whether that's laziness or a deliberate choice is worth asking about at interview.