NeilWilliams

About Neil

Creative Director who started as a writer and never stopped. For 25+ years, I’ve built campaign platforms, then written the scripts that bring them to life. I led the team that relaunched Etihad around a promise and wrote the manifesto that gave Lotus something to say to a new breed of driver. My counter-extremism campaign reached 3m people with no paid media. A B2B idea built on a human truth made £42m. No. 1 Copywriter on Creativepool three years running. Cannes, ADC and British Arrows winner.